3 IT Strategies For Small Businesses
Keeping up with the shifting technology landscape may be difficult in 2013, but small businesses that meet the challenge stand to gain significant rewards. To maximize efficiency and productivity, consider focusing on strategies for cloud computing, mobile device support and secure data backup.
“It’s getting to a point where it’s very difficult to ignore technology,” says Laurie McCabe, co-founder and partner of market research firm SMB Group, in an article on the Small Business Computing website. Businesses that “think about it more strategically and see it as a business enabler” can be more successful and enjoy stronger revenues than their peers.
McCabe offers three several technology predictions relevant to small- and medium-sized businesses in 2013.
- Computing in the cloud: Small businesses are using affordable and convenient cloud services to free up resources for other business endeavors. These businesses are still hesitant to use the cloud, but there’s an opportunity for cloud companies to move into this market through targeted solutions, including infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS).
- Mobilizing your workforce: Mobility is becoming more important, with small companies increasingly using business apps on smartphones and tablets. Workers have more photos and contacts in their phones. You need to make sure you can access this additional data that you’ve created in other places or that the data that you’ve created on your own phone is readily available and backed up. Small businesses will need to invest in mobile device management and security in exchange for the benefits of mobile access.
- Protecting your data: A data backup plan is vital for small business, but small- and medium-sized businesses may be wary of having someone else host their data for them. They need to first understand the value it can actually bring them. A recent study by Symantec cited in the Small Business Computing article showed that lax data security — from weak passwords to the lack of data backups — cost SMBs $126,000 a year.
By following these strategies, SMBs can keep up with the latest technology trends and ensure that their company’s data remains safe.